Pillar Lens · client book economics for IFA firms

Which clients are actually profitable?

A read-only dashboard showing per-client AUM, fees, and cost-to-serve, ranked by profitability. Intelliflo first. Iress, Curo, Plannr and other back-office systems on the roadmap. £250 firm month.

Book a 20-min walkthrough See how it works

Most IFAs cannot tell you, with numbers, which clients are profitable today.

Lens shows you in 60 seconds, then ranks them.

That changes every conversation about ongoing fees, sub-threshold service, and Consumer Duty evidence.

What you see

Per-client profitability, live

AUM, adviser charges, platform charges, cost-to-serve, net contribution. One row per client. Threshold cut-off you set.

Why it matters

Decisions in seconds, not weeks

Keep, restructure, drop, or hand to a Pillar review. Numbers ground every conversation. Audit trail logged.

What Lens does, in one screen

A single read-only view of your Intelliflo book. Nothing leaves your tenant. No data is shared with third parties. No advice given. No regulated activity.

1

Per-client AUM

Aggregates platform values across providers. One row per client, current as of last sync.

2

Per-client fee economics

Adviser charges, platform charges, ongoing fees. Annualised. Net of rebates where logged.

3

Per-client cost-to-serve

Time entries against client. Default rate or your firm rate. Net contribution per client surfaced.

4

Profitability ranking

Top 10, bottom 10, threshold cut-off. Use the cut-off to decide who to keep, drop, restructure, or hand to a Pillar review.

5

Sub-threshold flag

Clients below your profitability cut-off flagged. Consumer Duty evidence of where ongoing value cannot be delivered at current fee.

6

Read-only, your tenant

OAuth-scoped read access only. No writes to your back office. No exports outside your firm without explicit action by you.

Roadmap

One layer across your back office, not just one platform.

Lens starts with Intelliflo because that is where the largest pool of UK IFA firms sit. The data model, OAuth pattern, and reconciliation logic are platform-agnostic. Other back-office systems join in priority order.

Live
Intelliflo
Next
Iress (Curo, Adviser Office)
On the list
Plannr
Tell us
Your platform

No public dates. Priority follows demand from signed firms. Talk to us if your back office isn't on this list.

Three reasons firms use Lens

Triage

Sub-threshold client identification

You know there's a tail of clients below your profitability cut-off. Lens shows you exactly who, today, with the numbers.

Decision: keep, restructure, drop, hand to Pillar review.
Compliance

Consumer Duty evidence

FCA expects you to evidence that ongoing fees deliver ongoing value. Lens produces the per-client view that grounds the conversation.

Audit-ready snapshot, exportable to your file.
Acquisition

Book triage on incoming firms

Buying a retiring adviser's book? Lens reconciles inherited Intelliflo data so you know what you actually bought before integration.

Sharper acquisition pricing, faster integration.

Two ways to buy Lens

Take Lens on its own, or bundle it with the Pillar client review service for the segment that costs more to service than it generates.

Lens plus Pillar Reviews

For firms that want sub-threshold clients reviewed under their brand.

£450
per client, per year, plus Lens included
  • Everything in Lens, included
  • White-label client review service
  • Trained Relationship Managers under your brand
  • Zero regulated advice, full escalation path
  • Quarterly MI on review outcomes
  • Consumer Duty audit trail per client
Talk about the bundle

Three things firms ask

What if our adviser charges or platform charges aren't logged consistently in Intelliflo?

Lens flags inconsistencies on day 7 in the data reliability check, with a remediation list. No IFA's data is perfect. Lens is built around that, not despite it.

Is Lens regulated activity?

No. Lens is a read-only data tool. It does not give advice, does not transact, does not handle client money. Pillar Client Services is the data processor under your firm's authority. DPA addendum supplied at signing.

What does the 30-day onboarding look like?

Day 1, OAuth scope granted to the Pillar app on your Intelliflo tenant. Day 7, first reliability check on the data pull. Day 14, dashboard live with your real book. Day 30, first MI review with Pillar.

We don't run on Intelliflo. When does Lens support our back office?

Tell us. Roadmap priority is set by signed-firm demand. Iress is next, Plannr is on the list, others follow. Early-firm engagement on a non-Intelliflo platform usually accelerates that platform up the queue.

See your book economics in 20 minutes

Live walkthrough using real Paterson Financial Planning data so you see what the dashboard actually does. No deck, no pitch. If it does not earn 20 minutes back, drop us.

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